Assumptions: Cost per lead = $208; Lead → SQL (baseline) = 30%; SQL → Win = 22%; RevDevOne increases leads by 7% and improves Lead → SQL to 35%; Attribution = 70% (crediting tool for realistic portion); Pricing = $10k base + 2% of net profit after 90 days; 3-month ramp to full value. ROI based on gross revenue gains.
Your Numbers
Monthly leads generated
Average deal size ($)
Other assumptions are fixed and shown under Results. Change only leads or average deal size to see dynamic results.CSV includes assumptions and calculated outputs